The Information Technology and Innovation Foundation (ITIF) is a Washington, D.C.-based think tank that has published research and policy recommendations on data center energy efficiency and technology policy affecting the information technology sector.
Referenced in 3 briefingsLast referenced: July 6, 2026
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July 6, 2026
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The April Deadline Beats the Rulebook by Three Years
ITIF's analysis reframes the water fight: direct cooling is the smaller issue, since power plants generating electricity for data centers consume roughly 12 times more water than on-site cooling, per Lawrence Berkeley National Lab.
ITIF's analysis counters that real electricity prices are 6 percent lower than 2010 levels and data centers rank near the bottom of cost drivers, but the political momentum for blunt-instrument bans is real.
ITIF's new report argues the real fix is pricing and market design, not consumption caps, recommending NIST and DOE develop energy-per-unit-of-work metrics.